THE BLOG
Digital marketing insights for home service businesses. Real strategies, real results.
What To Do About Multiple Google My Business Listings
What should you do if you have multiple or duplicate Google My Business listings? Below is a checklist to guide you through a process.
Hunting or Farming - PPC or SEO?
Knowing whether your company needs to do PPC or SEO or both is like deciding whether you want to be a hunter, farmer or both.
Does Owning More Domain Names Equal SEO Success?
Many companies purchase multiple domain names in their market. Does this serve your company or does Google punish you for this type of strategy?
What Should I Put on My Home Page?
Learn the six things you should have on your HVAC, plumbing or electrical company’s home page to make the best first impression.
Beat Your Home Services Competition Every Time
In today’s competitive HVAC and plumbing industries beating your competition can be a daunting task. First thing to focus on is differentiation.
Why Am I Not Ranking Well in Google Any Longer?
Your rankings maybe falling because you are trying to game the system or you aren't keeping up with Google's new algorithms.
Is Your HVAC Website Mobile Friendly?
55% of all online searches start from a mobile device. Is your website mobile friendly? Will potential HVAC customers be able to navigate your sight easily?
Better Websites are More Human with the Correct Language
Your home services website will be better if it contains appropriate language to build trust, reliability, knowledge and a human like interaction.
Google Reviews are Down!
Google Reviews are Down!
Keywords versus Conversion - Get more conversions with better keywords
Google has 3.5 billion searches per day. To end up in a search you need to carefully plan your keyword strategy to maximum your website's performance.
Meta: What is it and Why Do You Care?
Learn what meta is and how it is important in your title and description.